Online shopping has come on in leaps and bounds since the days of Amazon and Ebay dominating the e-commerce market. Today, it’s never been easier to create an e-commerce business that allows you to promote and sell your products on a local, national or even global scale. The potential to grow your business is enormous.
Know Your Customers
Ensure you know your target customers and their needs and wants as much as possible. Your online business must focus on them. Creating an optimum user experience, you’ll attract new customers and keep existing ones loyal. This involves:
- Reducing the amount of screens a customer has to click through
- Easy to use CTAs
- Simple, straightforward and secure checkout
- A variety of payment methods
- Attractive shipping options – free shipping if possible
- Showcasing your products with high quality images and custom videos
The whole experience needs to be seamless, quick and efficient for ultimate customer satisfaction.
Invest in testing and analytics to keep on top of maintenance, keep up to date with latest trends and discover new opportunities to enhance your business growth while working out what works and what doesn’t.
A fast responsive site is essential for any e-commerce business to provide an optimum user experience on all devices. Your site should be easy to read on smartphones and tablets, with quick loading pages and user friendly CTAs. A fast responsive website also helps with your Google rankings.
Invest In CDN
Software delivery CDN is essential for a successful e-commerce business. Speed is crucial for optimum user experience. CDN solutions ensure faster download times and resolves latency issues. It also helps you reach a larger audience across the globe, and, as a single platform, it cuts out the need for expensive foreign hosting.
CDN is a customised package that is tailor-made for your business. It takes the headache out of maintenance and data analysis while ensuring secure and reliable downloads.