Why Your Website Can Benefit From A Custom Video
Content marketing is essential for the success of your website and therefore, your business. However it’s not just about what you present, but how you present it.
Written content will always have the top place on most websites, but you should never underestimate the power of a custom video. In recent times custom videos have been gaining popularity as an alternative way of presenting content. Working alongside the written word, it’s an effective way of getting your message across and showcasing your business.
Here’s a look at some of the benefits of creating a custom video for your website:
Internet users are an impatient lot. They want information that’s quick and easy to digest. A video gets the message across immediately. It’s a great way of grabbing attention. Don’t disregard written content though. Once you’ve created an interest through your video, many visitors will be happy to read on for more information.
A More Personal Approach
A video gives visitors a human aspect and helps you connect ‘face-to-face’ with your visitors. Sound and motion appeals more to the senses and by visitors actually viewing a real person, it helps build up their trust in your product and your business. A video is a great way to promote your brand. It also uses a ‘show, don’t tell’ way of marketing your products. By using a video you can actually demonstrate how to use certain products rather than just describing them.
A custom video can help create higher conversion rates and improve your SEO. ‘Dwell time’: how long a visitor spends on your sight, is used when it comes to Google rankings. This is a combination of session duration, bounce rates and click throughs. An engaging video encourages visitors to stick around, minimising your bounce rates and increasing your click throughs on your SERPS.
A Step Ahead
A higher percentage of consumers buy a product with the help of a video and real estate sites with videos have far higher enquiries than those without. Yet many business websites still don’t use custom videos. It’s a great opportunity for you to use an innovative and creative marketing tool to keep one step ahead of the competition.
Media delivery CDN ensures your custom videos have super fast download times, perform well, are reliable, secure and mobile friendly. Analytics engineers can also monitor visitor behaviour so you can maximise opportunities for increased revenue.