What is the SynEdge CDN doing for A Plus?

A Plus, one of Ashton Kutcher’s many business ventures, have signed with SynEdge to provide their CDN needs. A Plus is a technology based media company recently acquired by Chicken Soup for the Soul.

A Plus aim to deliver only positive journalism to it’s tens of millions of monthly unique visitors, challenging the way many absorb and digest media news to focus on positivity and social change. The team behind A Plus, including Ashton Kutcher, believe that by writing stories that share the good that humanity can do, they make their readers feel good and want to do good.

A Plus is utilising the SynEdge platform to deliver its content to users on a global scale; the site receives circa 30 million unique hits per month. With a strong proportion coming from outside of the US, it was imperative for A Plus to choose a global high performing CDN, ensuring great response time speeds from the likes of the UK to Germany to Australia, all of which they receive visitors from.

SynEdge will also be optimising the delivery of their mobile app to their users – mobile usage makes up 50% of the world’s internet traffic as of the beginning of 2016, so A Plus are keeping themselves ahead of the curve by ensuring that their mobile users don’t suffer slow service.

“A Plus signing with us is a very positive development” says CTO of SynEdge, Martijn Berkvens, “not only for us, but for them too. They’re a unique and exciting company and give SynEdge the opportunity to showcase the abilities of our platform, providing a faster and more reliable service than any other CDN provider.”

Ben Berman, Lead Engineer of A Plus said this of SynEdge: “We’re very excited to be working with SynEdge. Between optimal pricing, excellent dedication to customer service, and top-end performance and feature-set, SynEdge was the clear best choice for us. So far, the transition has gone flawlessly, and SynEdge has already gone above and beyond to provide features we’ve needed for our iterations. We couldn’t be more pleased.”

Media Delivery CDN

Reliable Video Delivery is More Important Than Ever

Every minute, 48 hours worth of video are uploaded to YouTube. By the end of 2015, Facebook had served around eight billion video views a day. It has been predicted by Cisco that video delivery will make up to 80% of internet traffic by 2019. Consumers are increasingly expecting to receive their content in video form and are spending more and more of their time digesting it.

Part of this popularity is down to the sheer amount of people that are estimated to be internet connected by that point (around 3.9 billion, just over half of the world’s population) alongside how many internet connected devices in existence – over three times the amount of the world’s population. 50% of all mobile data comes from videos, with YouTube still the leader in providing these videos, although Facebook and Snapchat are quickly catching up. The average internet user is exposed to an average of 32.2 videos in a month, and over half of those are viewed from a mobile device. Video is not a trend that’s going anywhere any time soon, meaning it is vital that it is being delivered to consumers at a high enough quality to keep them happy.

As we’ve previously discussed on our blog, one platform in particular (Twitter) is taking measures to ensure that their live video streaming is high quality even when the user has bad signal through the use of new learning technology. Ericsson discovered earlier in 2016 that slow internet speed, and consequently slow video loading times, increase stress levels to those of a person watching a horror film. Even a two second delay in loading a loading a YouTube video caused the user stress, and even more so by any pauses in the video once it has started. Ericsson also found that the higher the delays in video, the more likely the blame was to be shifted from the service provider to the content provider.

With there being billions of potential video views a day – and billions of potential dollars made from these views – it won’t pay off to be known as a site that doesn’t provide a reliable and trustworthy service to it’s users. According to grade.us, the combined loss in all US markets due to unhappy consumers is $537bn and 81% of people who chose to use another service said that the provider could have prevented it. While these figures are relative to the US market as a whole, there is no denying the evidence that when a consumer is unhappy with the service they’re receiving, they will search for alternatives.

Combining Ericssons findings that the worse the service the more likely it is that the blame will land on the provider alongside the high transfer rate to other services, providers that are not putting their user experiences first should be alarmed.

Twitter Are Taking The Next Step in Video Delivery

This week, Twitter announced something quite exciting in terms of media delivery. They have acquired Magic Pony Technology, a London-based start up that develops machine learning for visuals such as videos and images.

Jack Dorsey announced the deal via a company blog post, stating “Magic Pony’s technology — based on research by the team to create algorithms that can understand the features of imagery — will be used to enhance our strength in live and video and opens up a whole lot of exciting creative possibilities for Twitter.” This will happen by Twitter tapping into Magic Pony’s technology, improving the quality of videos posted on the platform, especially live videos.

Many struggles come with the creation and delivery of live videos, including factors that may lead to the video itself being of poor quality, such as bad signal, bad camera quality or even bad lighting. Twitter are hoping that the deployment of Magic Pony’s technology will be able to give them the competitive edge over their rivals by solving these problems.

The technology works not by ‘filling in the gaps’ as such but by essentially imagining a whole new, larger and more detailed image – the machine learns what is probably there from following patterns to detect blurry letters or the edge of a face in order to fix them. This also means the machine can predict what may be outside of the image, allowing it to expand the edges.

Being able to detect what is wrong with an image or video could change the way users experience and interact with Twitter, which would be good news for them as it was reported earlier this year that Snapchat have surpassed them in terms of daily active users. Could this be what brings Twitter back to the foreground? Either way, Magic Pony are changing the way we as users may always see video.

Media Delivery CDN

Most Shared Video Ads of 2015

For a long time, video advertising has been an easy way to interact with consumers by supplying shareable content that they enjoy whether it makes them laugh or cry.

Unruly announced recently the most shared video advertising content from 2015, with Android taking the top spot with their ‘Friends Furever’ video. Understandably this video appeals to people of all ages from all walks of life because there are very few who dislike animals to the point they wouldn’t enjoy seeing a dog and an orang-utan hug. In fact, it has come in as the most shared ad of all time with 6,432,921 shares across Twitter, Facebook and several other social media platforms.

Below is the ranking for most shared company ad, including Red Bull and Disney.

Unruly_top-brands-of-2015_FINAL

Video advertising is still one of the most affective ways to reach an audience, whether it’s online or on television, for anyone from brands to individuals. Videos are expected to constitute up to 85% of internet traffic over the next few years so maximising the effectivity of video advertising is a sure fire way to promote a brand name, product or service.

In April 2015 at the YouTube Brandcast, Author and YouTuber John Green stated to advertisers that the home grown online video community is not to be ignored and as the year progressed he was proved right. Vloggers are now earning millions a year for making videos that create a sense of community, something that advertisers should be buying into due their ability to reach millions of people. The large success of video advertising is due to the mutual interest it creates between people as seen with the ‘Friends Furever’ video and the community created through YouTube.

Ensuring that videos stream effectively on your website – whether they’re your own creations or someone else’s being shared – will result in higher consumer satisfaction and increase the effectiveness of the video in the first place. Take a look at our media streaming service to see how SynEdge can improve the performance of video on your website.

Media Delivery CDN

The Increasing Popularity of Mobile Video

The use of mobile devices to stream videos has increased 616% from 2012, making up around 45% of all videos viewed in the world. Mobile devices are impacting the way consumers interact with videos at a fast pace and this incline in use is reaching a plateau due to the fact mobile devices already make up nearly half of video views around the world.

A recent study by Ooyala has shown that video consumption in Europe is changing rapidly, with the number of people using a mobile device to stream video rising to 53%. The study has shown trends in worldwide markets as to which region is the furthest along in the adoption of mobile devices being used for video streaming. Europe is more than 5% ahead of the rest of the world for the amount of videos consumed on either a mobile phone or tablet with Great Britain and Ireland at the forefront of this movement. This only applied to videos under 30 minutes in length however; videos that last longer than this are more likely to be watched on a connected TV (CTV).

The increase of availability of 4G and super fast internet for mobile devices is also allowing mobile streaming to become easier and more reliable, enticing consumers to move away from traditional forms of viewing video. The constant and steady incline in the development and sales of mobile devices mean that service providers will continue to expand content available throughout the mobile world, allowing the industry to grow further.

The rising demand in mobile video will require websites or apps to be able to perform on a higher level than they will have done previously in order to continue satisfying users and attracting new ones. Due to the fragmented nature of the market this means any website with video content is going to have to ensure that their website is optimised to deal with mobile traffic and can keep up with the demand. Consumers will expect the video content to load near enough instantaneously which is why it’s crucial for these websites to be able to provide this to their consumers.

To see how SynEdge could help your website optimise the delivery of video to a mobile device, click here and download the white paper, or alternatively email info@synedge.com or call +44 (0)1344 706 061