What is the SynEdge CDN doing for A Plus?

A Plus, one of Ashton Kutcher’s many business ventures, have signed with SynEdge to provide their CDN needs. A Plus is a technology based media company recently acquired by Chicken Soup for the Soul.

A Plus aim to deliver only positive journalism to it’s tens of millions of monthly unique visitors, challenging the way many absorb and digest media news to focus on positivity and social change. The team behind A Plus, including Ashton Kutcher, believe that by writing stories that share the good that humanity can do, they make their readers feel good and want to do good.

A Plus is utilising the SynEdge platform to deliver its content to users on a global scale; the site receives circa 30 million unique hits per month. With a strong proportion coming from outside of the US, it was imperative for A Plus to choose a global high performing CDN, ensuring great response time speeds from the likes of the UK to Germany to Australia, all of which they receive visitors from.

SynEdge will also be optimising the delivery of their mobile app to their users – mobile usage makes up 50% of the world’s internet traffic as of the beginning of 2016, so A Plus are keeping themselves ahead of the curve by ensuring that their mobile users don’t suffer slow service.

“A Plus signing with us is a very positive development” says CTO of SynEdge, Martijn Berkvens, “not only for us, but for them too. They’re a unique and exciting company and give SynEdge the opportunity to showcase the abilities of our platform, providing a faster and more reliable service than any other CDN provider.”

Ben Berman, Lead Engineer of A Plus said this of SynEdge: “We’re very excited to be working with SynEdge. Between optimal pricing, excellent dedication to customer service, and top-end performance and feature-set, SynEdge was the clear best choice for us. So far, the transition has gone flawlessly, and SynEdge has already gone above and beyond to provide features we’ve needed for our iterations. We couldn’t be more pleased.”

So what actually is a Content Delivery Network?

Are you still a little confused as to what a Content Delivery Network actually is? Seen the letters ‘CDN’ thrown around and not entirely clear on everything one can do? Take a look at the below guide for starters to fill any gaps in your knowledge.

What is a Content Delivery Network?

A CDN is a network of edge servers that cache information from a website. This stored information is then used to deliver the website in the most efficient way to the user, eliminating the risk that content may not load, downloads may stall or videos may not play. This allows for seamless delivery to the end user.

How does it work?

Let’s say for example that you own an online gaming website with options to play instantly online or download a game straight from your site and you have an international user base but your origin server is in California. Your users based in and around California may have almost instantaneous load times, but your users in Japan won’t; the information has to travel too far in order to keep up with the speeds that they’re used to so will either leave them at best dissatisfied with the service and at worst will mean they leave the site completely. To ensure that the website will load at the same speed all over the world would either require large amounts of origin servers – which is incredibly costly – or the use of a Content Delivery Network.

When using a CDN the websites information will be stored in an edge server as mentioned above, which are based all over the world. Whenever a user visits the website they will be receiving the information from the edge server nearest to them – physically or logically – which allows the content to reach them must faster than if it were to come from farther afield.

When is the CDN used?

A CDN is necessary for websites with large amounts of media such as videos or games that have a large user base internationally. The CDN comes into effect as soon as the content on a website is available to be published for the end users. Content that is more popular or consumed more frequently in a specific country will be stored in such a way that it will reach that audience faster, allowing for more user satisfaction.

Where are edge servers based?

Depending on the provider there are edge servers based all over the world. Click here to look at our network map to see where ours are, however they can be deployed locally/globally dependent on the provider and what a website needs.

Who is related to the CDN?

There are CDN providers and CDN consumers. Providers can either be a company that created a CDN as a service to be sold or a private creator that make a CDN specifically for one site. The consumers of a CDN can be any website from streaming media such as video to large file download platforms to e-Commerce to gaming.

Why use a CDN?

There are many reasons to use a Content Delivery Network but perhaps the first and foremost being to improve the service your website provides. Having a fast and reliable website has a knock on effect into many areas including customer loyalty and satisfaction, brand reliability and SEO to name but a few aspects. A CDN will remove any uncertainty that a game may not play or download or that a video may freeze and it being due to the website itself and not the users own internet problems and will increase the availability of your website.

To see what the SynEdge CDN can do for your website, see our services and solutions tabs at the top of the page or get in touch at info@synedge.com.

Gaming CDN

Internet Security Trends 2016

Here are some of the internet security trends for the coming year as predicted by experts.

 

Internet Connected ‘Things’ Creating Security Issues

As more and more ‘things’ become able to connect to the internet e.g. cars and planes, the more security is going to need to be introduced. A car that can connect to the internet sounds ideal in theory however this opens up the user to vulnerabilities such as location tracking and theft of personal data.

Improvement in Incident Response

Due to the amount of high profile attacks on systems in the last two years it’s expected there will be improvements in response times. With companies like TalkTalk and Ashley Madison being hacked and personal information shared, it is likely that the time it takes to work out and fix these issues will improve greatly.

Threat Intelligence

Before 2015 cyber security was often seen as an extra cost, however with the increasing intelligence of hackers and the amount of personal and sensitive information now kept online and stored on devices, cyber security has become a large selling point for many businesses and services. This is only likely to increase as life lived online and through technology continues.

Wearable Technology Risks

With the growing popularity of wearable technology such as the Apple watch bring a new type of personal data threat. These devices – especially when used for fitness apps – are aware of the wearers every move and location. Any apps used on these devices with poor security could lead to more personal data breaches.

Human Vulnerability

As cyber security increases there is likely to be an increase in scammers scanning social media for over shared information in order to create highly effective phishing techniques, using human vulnerability to access sensitive information rather than weak points in computer software. It is becoming increasingly common to receive emails from services such as the iTunes or Netflix informing the user of a purchase or account issue, leading them to a link that traces keystrokes in order to gain access to their sensitive information.

Ransomeware

The massive rise in ransomeware being used on computers (up 1800% since June) is likely to only keep increasing as the FBI even say to just pay the people holding your data at ransom. Unless it’s paid or your system is backed up elsewhere, everything is useless or inaccessible.

Data Integrity

For more sophisticated hackers that are able to access company data can then change it in small ways over time that are difficult to detect, changing how much stocks may be worth and eventually leading to a big pay out for the hackers. It is pretty much undetectable until a company starts to feel financial pain and by that point it may be late enough to end the company.

Mobile Hackers

The ever increasing use of mobile devices to connect to the internet leaves them as an obvious target for hackers, especially those that connect to open public WiFi as hackers can use them to collect information from devices connected to them. Recent research has also shown that only 28% of mobile users feel completely confident in mobile security, with over half of the people questioned saying that their biggest fear is financial information being stolen.

Hello!

Hello, we’re SynEdge, a cutting edge content delivery network built by industry experts in order to provide the best service possible through many collective years of experience.

The SynEdge services are designed to work with the modern world and support the constant development of the ways in which the web is used. This means that our platform will optimise your website, streaming service, downloads or gaming features to whatever device they’re being accessed from which is increasingly becoming mobile.

We aim to use this blog to share with you any information or news we come across on the topics of advertising, e-Commerce, gaming, media and software as well as any general news we think will be of benefit to you or that you’ll simply find interesting with contributions from our industry specialists.

We hope you find us to be a reliable source of information on topics that could affect your business and we welcome your comments, thoughts, feedback and exchange of ideas.